50 feet of Matt Damon

Universal Studios hung a 50 foot billboard on the side of Matt Damon’s Manhattan coop apartment, where he lives with his wife and daughter, to promote The Bourne Ultimatum. The advertisement says “On August 3 Bourne comes home.” Universal has used this leased space for other movies such as Man of the Year.

That’s cool. I wish they’d hang a 50 foot billboard of me naked on the side of my apartment. Just kidding. I’m shy. Also, they’d need at least 80 feet of billboard and I don’t think my apartment building is that tall.