A Craigslist ad promising $1 beer, hot chicks and cage fighting tricked thousands of Arkansans into attending a homoerotic event put on by Sacha Baron Cohen for his upcoming movie, Brüno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt.

Two events were filmed. One on June 5 in Texarkana and another on June 6 in Fort Smith. Both events encouraged attendees to come early for $1 beer. Upon entry, fans had to sign releases which said they were being filmed and were not allowed to bring in any cell phones or cameras. Once the shows started, one fighter stripped the other fighter down and began kissing his chest. Arkansans were not amused.

Both cards ended with two male grapplers (one was identified as “Straight Dave” and wore camouflage) tearing each other’s clothes off and, while in underwear, kissing down their opponent’s chest. This man-on-man action triggered Fort Smith fans to throw chairs and beer at the ring, according to one cop present at the city’s Convention Center.

I’d love to have been there to see the bewildered expressions of a bunch of adrenaline fueled men insecure with their sexuality witnessing the gayest of gay. Can you imagine the dialogue? “Hey Bill, is.. is that one dude kissing that other dude’s chest? Hmm, I’m beginning to see the allure of cage fighting. Wait, I mean. Boooo! Hiss!”