Michael Phelps and a bong

Kellog has decided not to renew their contract with Michael Phelps for their corn flakes brand after it expires at the end of February. This is a direct result of Phelps being photographed taking a bong rip. His goofy face didn’t help either. A spokesman for the company said:

“We originally built the relationship with Michael, as well as the other Olympic athletes, to support our association with the U.S. Olympic team,” a company spokeswoman says in a statement. “Michael’s most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract.”

In addition to being shunned by breakfast cereals, USA Swimming, swimming’s national governing body, has suspended Phelps from competition and denied him financial support for three months. They also issued a fancy shmancy statement.

“This is not a situation where any anti-doping rule was violated, but we decided to send a strong message to Michael because he disappointed so many people, particularly the hundreds of thousands of USA Swimming member kids who look up to him as a role model and a hero,” the federation says in a statement. “Michael has voluntarily accepted this reprimand and has committed to earn back our trust.”

Kellog and USA Swimming aren’t the only ones that can issue statements. Michael can too.

“He feels bad he let anyone down,” the rep says. “He’s also encouraged by the thousands of comments he’s received from his fans and the support from his many sponsors. He intends to work hard to regain everyone’s trust.”

These tight asses need to chill out. They’re acting like Michael Phelps killed a hooker. Which he may very well have. But no body, no crime. So what gives Kellog? Do you know something the police don’t?