If you were wondering what company that viral video of the Seth Green was for, it’s Butterfinger. You’ve probably already lost interest, but here’s a statement from Butterfinger.
Someone has laid a finger on Seth Green`s BUTTERFINGER. Nestlé USA today announced the launch of “Dude, Where`s My Bar?” an innovative online narrative game for consumers to help solve the mystery surrounding the October 2 theft of Green`s vintage Butterfinger bar. The “lite” alternate reality game starring Seth Green will call upon the clever, irreverent thinking of Butterfinger fans, as they compete to find and solve clues that could lead to the return of Green`s
missing bar and a one-of-a-kind grand prize: a solid-gold Butterfinger bar worth $10,000.Green, a lifelong Butterfinger fan, was announced recently as the official Butterfinger Mouthpiece, in conjunction with the brand reintroducing its tagline “Nobody`s Gonna Lay A Finger On My Butterfinger.” Green collaborated with Butterfinger to produce “Dude, Where`s My Bar?” using comedy and the real world as a platform. Dubbed an “alternate reality game lite” (ARGL), DudeWheresMyBar.com propels fans into an entertaining storyline created by the comedic genius of Green and the one-and-only iconic candy bar brand. “Dude, Where`s My Bar?” combines the innovations of a multi-platform narrative game with video vignettes featuring Green and co-starring actors Sean Cullen, Stuart Pankin and Jon Wellner.
“Butterfinger has long been associated with clever, irreverent humor,” said Butterfinger marketing manager Daniel Jhung. “Leave it to this brand to serve up the first-ever consumer packaged goods ARG with a light, Butterfinger twist.”
Admit it. This makes you want to buy a Butterfinger now doesn’t it? They also sent out this fake email:
HeY THERE,
****WE STOLED THE LOOZER SETH GREENS LUCKY VINTAGE BUTTERFINGER!!!!**** wE ARE RESPonsible fOR the MUGGING!
NoW HE SET UP a SITE TO GET IT BACK
www.DudeWHERESmybar.com
WHAT A FUNNY NAME! NOT HA-HA FUNNY, MORE “THAT’S NOT FUNNY” FUNNY.
NOW HE MAKes A VIDEO WHERE HE’S CRYING, LIKE REDHEADED CHILD OR GiNGER PUPPY.
BUT IF U GO THERE, YOU WILL FiNd OUR EVIL GAMES OF…EVILNESS! I AM THE uLTiMATE H4X0R!!!!!!!!!
1ST GAME:
REMIX SETH’S PATHETIC WHiNY rANT IN2 A SONG EVERYONE WILL BE SINGING!
WE MUST MAKE FUN OF SETH! TORMENT HIM! HE IZ STUPID AND WE HATE HIM!
HELP US MAKE THAT REDHEADED FREAK LOOK LIKE IDIOT! WE ARE FILLED WITH SPITE AND EVIL…WE CALL IT SPEVIL!
LET US PARTY LIKE ITS THE DISTANT FUTURE: 1999!
LOVE AND KISSIE FACES,
EVAL GUYs WHO STOLED SETHS STUFF
Well someone needs to go back to English class. How do they expect people to read this much less do any of these tasks. It’s like a five-year-old is holding Seth’s Butterfinger hostage. And really, this sounds like a lot of work. You know what? Keep your candy. I’ll just go to the store and buy another one.
I think the internet world is collectively insulted by this crap.
It’s like telling a bunch of 40-somethings at a magic show that the bunny was in the hat the whole time….. No one gives a sh!t.
And I felt sorry for him. Seth, your a cool guy, but this is just full of fail. I mean, I know you need to make money, but have a little pride man, this is the worst advertisement ploy I have ever seen.
For the record,
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I am a bit rusty, but if they wanted to impress me, they would learn how to really speak the language of the internet.