In completely stupid news of the day, to promote their new Bliss chocolate, Cadbury used the tagline “Move over Naomi, there’s a new diva in town.” Most intelligent people with a modicum of sense would be able to tell Cadbury was marketing this as a chocolate for those with a more refined taste. The only reason they referenced Naomi Campbell was because she’s well known for her diva-like fits. Oh, hey, guess what happened?
Naomi Campbell threw a diva-like fit and is looking to sue Cadbury because she says the ad is blatantly racist. She told The Independent, “I am shocked. It’s upsetting to be described as chocolate, not just for me, but for all black women and black people. I do not find any humor in this. It is insulting hurtful.”
First of all, that gust of wind that lifted Naomi’s weave? That was the joke going over her head. Second of all, I can think of five other worse names to call black people than “chocolate.” In fact, I bet a few other minorities would welcome being compared to a candy that 90% of people love. But no. This is Naomi Campbell. The only reason she’s outraged is because they called her a diva and the only way people get behind the cause of a whiny diva is when they shout racism. It’s a claim every overly sensitive person falls back on.
And it’s working. Naomi’s mother backs her saying, “I’m deeply upset by this racist advert. Do these people think they can insult black people and we just take it? This is the 21st century, not the 1950s. Shame on Cadbury.” Operation Black Vote even got involved calling Cadbury to apologize or face a boycott. They’ve even started riling up Al Sharpton and Jesse Jackson. The best part is when OBV’s Simon Woolley stated,
“Racism in the playground starts with black children being called ‘chocolate bar’. At best, this is insensitive, and at worst it demonstrates Cadbury’s utter disregard for causing offence. Its lack of apology just adds insult to injury. The Eurocentric joke is not funny to black people. It’s particularly galling because we’ve just had a week that saw the establishment fall over themselves to be close to the Obamas and yet black people are being derided in such an insulting and negative way.”
I’ve never once heard people make fun of a black kid by calling them a “chocolate bar.” I’d think that if it ever did happen, it would be met with a look of utter confusion and the racist kid’s friends would turn on them for throwing out the world’s weakest insult.
Look. Racism is terrible and anything that promotes it shouldn’t be tolerated but this clearly is an overreaction. This situation is more like if an ad for a herpes medication came out and referenced Paris Hilton. Even then, I bet instead of moral outrage, everyone would nod their heads in mutual understanding.