Producers behind the next Bond movie Skyfall just inked a $45 million deal with Heineken to promote the brand which means instead of a vodka martini James Bond will be asking for a Heineken.
The news has gotten more than a few people riled up namely the guy who played Bond in 1969 George Lazenby. Lazenby says replacing the iconic James Bond drink breaks a sacred tradition and adds, “It’s not the best beer out there, either.”
So in the upcoming Skyfall instead of a vodka martini, shaken, not stirred, expect Daniel Craig to pop his collar and say, “Yo, broski! Pass me a Heiny!”