Lady Gaga Is Like the Abe Lincoln of Perfumes

Lady Gaga wants you to do away with your prejudices. Not just towards people, but towards perfumes as well. That’s why she set out to create the world’s first black perfume. Gaga tells Vogue magazine,

“I raised an eyebrow. I didn’t really want to do it at first. But I wanted to create a fragrance that somebody who makes fragrances says, ‘Well, how did they do that?’ And of course, once it smelled so good everyone said, ‘Can’t we just make it clear so we don’t have to explain to people that it won’t get on your clothes?’

“I said, ‘No. The fragrance is called Fame; it must be black. It must smell enticing. You must want to lick and touch and feel it, but the look of it must terrify you.'”

Wait, why not just call this perfume “Mandingo?” Anyway, Lady Gaga’s black perfume gave Coty Beauty’s research and development team headaches at first but eventually they figured out how to make a black perfume go on clear and now they’re patenting the technology.

As if her ego wasn’t big enough, Yael Tuil, VP of Coty Beauty’s global marketing department, credits Gaga for revolutionizing the perfume industry.

“She was really behind the most important innovation in the fragrance industry in the last 20 years. She is really pushing boundaries.”

Gaga basically freed the industry from the chains of the oppressive clear perfumes. Suffice to say, “hero” may not be a strong enough word for Gaga.