Entertainment Weekly gives us our first look at Ashton Kutcher as Steve Jobs in the movie jOBS. Get it? The “j” is lowercase because Apple has a weird fetish of making every first letter in their products lowercase.
In the clip below, Kutcher and Josh Gad, who plays Steve Wozniak, talk about the real-time OS Woz created and how this could give people the “freedom to create, and to do and to build, as artists, as individuals.” Woz is largely dismissive saying that no one would buy this. Ashton shoots back, “How does somebody know what they want if they’ve never seen it?” Which is kind of ironic considering Apple these days just assumes no one has seen anything outside their ecosystem so when they release major changes like notification pull downs, they pretend it’s never been done before. I’m surprised they didn’t make Kutcher say it was “revolutionary” or “magical.” Because that would actually work in this case.
jOBS premieres this Friday at Sundance.
Side note: I can never get over that header picture. To me, it always looks like some sort of nerd boudoir photoshoot.