Sam Edelman designed these shoes he thought were wonderful but he was stuck on how to market them. Would he run a shoe campaign describing its unique advantages? Maybe a commercial directed by Michael Bay? Maybe simply put the shoes on a beautiful foot model? Nah, he just got Sports Illustrated cover girl Kate Upton to wear the shoes in lingerie.
You may be wondering how this could work. Up until now, you probably didn’t even know Kate Upton was wearing shoes. Well, you got me there. I’m not sure what to say. Let’s just keep staring at Kate Upton’s cleavage while we figure this out.