H&M announced today that Beyonce will replace Lana Del Rey as the new face of their brand. They also released their first official ad featuring the singer lounging in a blouse and hotpants.
The print images and television commercial were shot in the Bahamas earlier this year and the adverts will introduce the bikini-clad star as “Beyoncé as Mrs Carter in H&M”.
Items in the tropical-inspired collection — which hits stores in May — are “full of her own personal style” and also include high-waisted shorts.
Beyonce said shooting the campaign on a tropical island was more like making a video than a commercial. Because shooting a commercial on a tropical island is so taxing and tedious. It’s like, ugh, you’re paid to be on this beautiful tropical island and you have to work instead of doing your own thing? I mean, what the hell, man.