As part of the Anchorman 2 marketing campaign, Will Ferrell showed up on KX News in Bismarck, N.D. in full character as Ron Burgundy. He ended up staying the entire newscast as a guest co-anchor while everyone tried to keep from cracking up.
Although he didn’t end the newscast with “stay classy,” he did create a new signature catch phrase, “What? Am I supposed to read that?”