Mexican Politician Mocked For Worst Campaign Hashtag Ever

Mexican politician Javier Zapata proved he doesn’t really know what the internet is with a campaign hashtag trying so hard it makes Hillary Clinton‘s campaign look cool and not at all desperate.

Gubernatorial candidate Javier Zapata, whose a part of some side chick party, bought billboards all over the Mexican state of Nayarit proudly displaying giant photos of his mustache and the campaign hashtag “hashtagcampaña” or literally, “#campaignhashtag.”

I personally love it, would vote for him, and would also name my post-noise-ska side project it.

Social media all over Latin America blew up, as apparently, they think he’s just an idiot and not some kind of new school dada social media master.

In response to the mockery, according to The Guardian, Zapata changed his slogan to #PorMisBigotes which means “because of my mustache.”

I live for this.