In the wake of the Chris Brown allegations, Wrigley’s has suspended all ad campaigns related to the singer. Probably because its not in their best interest to have people think that Doublemint is the preferred gum of wife beaters. Wrigley’s hasn’t officially dropped him but said all campaigns would be halted until everything is resolved and that “he should be afforded the same due process as any citizen.”
In other news, Juicy Fruit is pushing forward with its new slogan. “The gum that isn’t chewed by men who beat their girlfriends.” While it seems like a direct dig at Wrigley, reps for Juicy Fruit swear they’ve had it in the pipeline for a few months.