Last week, Armani signed Cristiano Ronaldo to replace David Beckham as the male face of the brand. Today they announced that Victoria Beckham will be replaced by Megan Fox. Ads featuring Ronaldo and Fox will begin running in January. Victoria Beckham will be weeping into her hands by early February.
Fox was shot by Mert Alas and Marcus Piggott in Los Angeles over the weekend. While details of the shoot and the images could not be learned, the actress will appear in print ads as well as on billboards. It has not been decided whether Fox will participate at in-store events tied in with the campaign launch. [WWD]
Effective advertising would be covering Megan Fox’s body in honey while she’s in Armani panties and fading the scene to black as a voice quietly whispers “Armani.” Can someone with a camera shoot that? I’ll bring the honey. You bring the Megan Fox.