GoDaddy’s angle for their new commercial is all about sexy meeting smart. What better way to illustrate this than to have Bar Refaeli, representing the sexy, make out with an awkward fat kid hitting all the nerd stereotypes, the smart, in an extreme closeup.
But that’s not what makes this commercial so great. It’s the fact you can actually see the look of disgust on Bar Refaeli’s face both before
and after she makes out with him.
If you watch the entire ad, you can pinpoint the exact moment Bar Refaeli reevaluates all the decisions that have led her to this point and then see her soul leave her body as she imagines rolling around in all the cash they’re paying her.