Models can’t just model anymore. That’s so 2000. Now you have to do more. You have to have a talent or at least trick people into thinking you have a talent. That’s why H&M got Bob Sinclair to produce Gisele Bundchen’s cover of Blondie’s “Heart of Glass.”
https://www.youtube.com/watch?v=5obRhcjB3ws
With enough autotune, anyone can sound like a superstar. I think that’s the same lie they told Paris Hilton.