NYPD’s Twitter Campaign #Failed in the Best Way Possible

New York’s finest, the NYPD, used Twitter yesterday to bolster its image by asking followers to tweet photos of themselves with New York City police officers and hashtag it #myNYPD.

It backfired. Gloriously. People definitely participated in the campaign but not exactly in the way the NYPD wanted.

It’s unclear why the NYPD expected anything different when many have characterized the force as one of the most corrupt and brutal police departments in America. This is like Justin Bieber asking people to tweet what they really think about him.

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