How baller are you to get marijuana named after you? Willie Nelson, legendary stoner, plans to roll out ‘Willie’s Reserve’ to weed smokers everywhere. Ever more than that, Nelson intends to open up a chain of Whole Foods-type weed stores. So, high prices for marginally better pot. Cha-ching. Michael Bowman, spokesman for Willie’s brand, explains to the Daily Beast:
Let’s just call it the anti-Walmart model. Personally, internally, that’s what we call it. A certain standard by which growers have to account for carbon and such, in a way that empowers small growers who are doing the right thing.
Not mentioned, Willie’s exit plan: Sell his operations to the Mexican Mafia and move overseas.