Taylor Swift’s New Video Is Next Level Genius

Last night during the MTV Music Awards, Taylor Swift premiered the video for “Look What You Made Me Do.”

If you haven’t seen it yet, you’re in luck.

Taylor starts off as a zombie before becoming a diamond princess, a serpent queen, a criminal mastermind, and a dozen other things. In the end, she kills off previous versions of herself in order to declare that the new villain Taylor has arrived. The ending with all of the Taylors arguing is the greatest scene in music video history.

Since this was the most anticipated music video in the last 10 years (that’s not high praise, no one cares about music videos anymore), Twitter of course had a field day.

This was my first thought. There is so much happening in this video and so many shots fired that you have to watch it at least five times to pick up on everything. Schools should have kids write reports on videos instead of books. I hear words are dying anyway and being replaced with autoplay videos.

Perfection doesn’t age. It just gets better.

That’s why the end of the video is so perfect and why Reputation will be so amazing. The new Taylor is self-aware. Maybe. We don’t really know until Nov. 10.

Is “Look What You Made Me Do” about Kanye West, which was the rumor when the track released last week or is it about the old Taylor, which might be the case after seeing this video? It could be both. It could be neither. But she’s flipped the narrative with this video.


More facts.

And hey, if you didn’t like the video. You still watched. Everyone watched.

This is Taylor Swift’s world. We’re just living in it.

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17 Comments on "MET Costume Institute Gala 2016"

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Nah. The song is so immature and outright stupid that Kanye is probably somewhere laughing his ass off.


Funny, She sold out 5 nights at the Staple Center for 1989 which seated a total of 86,000 people, She has sold 120,000 tickets in the Rose Bowl so far for the “Reputation”. I doubt he is laughing to loud, he made $31,745,967 on his Saint Pablo Tour, she sold $180,000,000 worth of tickets the first week.

Thao Truong

dont be jealous…that song basically says it all. its genius…how else is it breaking record…if it sucked then everyone would say so….revenge comes in everyway and she got hers by being top of the list…lets see all her haters get there like taylor did. NOTTTT


It’s genius? It’s not even music.
This generic crap wouldn’t have managed to be a B-side on a Madonna single 20 years ago.


She could have released a track of her farting and it’d be #1. With her, that’s not a good demonstration of if it being a good song.


Remember when Taylor wrote poppy country songs…?

Shawn Cicero

wow people are nutty stalkers


Pretend to like her fans? Bwhahahahahahaha you are fucking pathetic.


who the hell are you guys? no names, just jealous of her fame and success. But who can blame you? You do this for green.

Sinead McGowan

ooooh Taylor’s army

Atomic Rat

oh my fucking god !!!!!!

she’s so existential… she’s so multidimensional… she’s so fucking awesomely…. banal and pedantic.

So you really don’t have to have anything one the ball other than a good PR firm and a fair agent to be a success as a pop star.

I didn’t believe them. It’s still hard to believe.


That girl is too high maintenance and a loon.

Atomic Rat

Sailor Twit – the rally face of the nazi generation.

Nice one. The one trick pony and the goosesteppers.

Sieg Heil, frau Taylor. I see you’re on to your next crossover genre.


“Except, anyone can join. Even if they are not, wait for it, fans of Taylor.” How would a phone app know whether or not someone is a fan of Taylor Swift? What’s it going to do, read all your archived text messages to see if you talk about Miss Swift with your friends and determine if you said positive or negative things about her?

Perry de Havilland

“Taylor has been criticized by just about everyone for not speaking for or against Trump”

Yeah Taylor is missing a beat here, I mean we all just *love* to be lectured by sage-like showbiz celebrities about politics, right?


1/3rd of the country supports being mean and fueling drama, while the other 2/3rds has had enough. So Taylor’s drama filled, passive aggressive, mean girl behavior is no longer tolerated by most. Most of us had enough of Taylor & people like her.

Thai Wu

No doubt she will sell out if her rich father and rich close business connections buy them up to save her REPUTATION.

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