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Taylor Swift’s New Video Is Next Level Genius

Last night during the MTV Music Awards, Taylor Swift premiered the video for “Look What You Made Me Do.”

If you haven’t seen it yet, you’re in luck.

Taylor starts off as a zombie before becoming a diamond princess, a serpent queen, a criminal mastermind, and a dozen other things. In the end, she kills off previous versions of herself in order to declare that the new villain Taylor has arrived. The ending with all of the Taylors arguing is the greatest scene in music video history.

Since this was the most anticipated music video in the last 10 years (that’s not high praise, no one cares about music videos anymore), Twitter of course had a field day.

This was my first thought. There is so much happening in this video and so many shots fired that you have to watch it at least five times to pick up on everything. Schools should have kids write reports on videos instead of books. I hear words are dying anyway and being replaced with autoplay videos.

Perfection doesn’t age. It just gets better.

That’s why the end of the video is so perfect and why Reputation will be so amazing. The new Taylor is self-aware. Maybe. We don’t really know until Nov. 10.

Is “Look What You Made Me Do” about Kanye West, which was the rumor when the track released last week or is it about the old Taylor, which might be the case after seeing this video? It could be both. It could be neither. But she’s flipped the narrative with this video.

Facts.

More facts.

And hey, if you didn’t like the video. You still watched. Everyone watched.

This is Taylor Swift’s world. We’re just living in it.

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