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Porn Site xHamster Wants to Produce ‘Sense8’ Season 3

There was a time when the most successful porn brands marketed themselves as lifestyle brands. “Dear Penthouse Forum” was a catchphrase of men who thought they were about to get laid for decades, and Playboy was the first place Americans could read the James Bond short story Octopussy.

Today, we’re starting to see the top porn brands on the internet try once again to branch out into becoming lifestyle brands. PornHub has a way of making headlines with their PornHub Insights column, which has told us, among other things, that porn traffic plummets during Game of Thrones and that millennials aren’t as obsessed with boobs as previous generations.

xHamster has started making its own play to be a lifestyle brand recently. Last year, they aired a reality show called The Sex Factor in which contestants competed to see who could be the best porn star. They’ve completely topped that, however, when they announced on their blog that they wanted to produce a third season of Sense8, the sci-fi drama from the Wachowskis and J. Michael Straczynski that was recently cancelled by Netflix.

xHamster has been trying to market itself as the “woke” porn site recently. They may play videos of a woman having fifty dudes blowing their loads in her face, but by god they want you to know that, just like Joss Whedon, they respect those women. Here’s an excerpt from their open letter to the Wachowskis (they completely snubbed JMS, not a good look):

“xHamster has a long history of fighting for the rights of sexual speech, and non-normative sexuality…  in addition to allowing billions of users to to connect with individual articulations of gender and sexuality,  we continue to use our audience to speak up against repressive anti-LGBTQ laws in the US and abroad, and for sex ed in public schools Planned Parenthood and the rights of sex workers.”

I mean, good on them, I guess? I agree with the things they’re saying and I also want things like LGBT equality and for women to be treated fairly, but it feels like hollow branding when you’re also casting actors for a video where President Trump fucks his daughter (Link NSFW).

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