Remember yesterday when we told you that H&M made one of the poorest judgement calls of any brand we’ve seen lately and went with a black kid as the model for their “Coolest Monkey In The Jungle” hoodie and white kid models for other hoodies in the same line? That’s a whole lot of dumb on display.
The Weeknd, who has designed a few pieces for H&M, was so unamused by the shockingly poor decision that he announced on Twitter he was cutting ties with the Swedish brand.
In response to the controversy, H&M did the only sensible thing and put a bunch of stuff on sale for 80% off. Twitter reactions have been… interesting.
Me walking into H&M when no one is there and everything is on sale pic.twitter.com/ZLkKSZdm3L
— lil’Jody (@OD3_96) January 9, 2018
Me ordering off of H&M once the “We’re sorry for the racist ad” sale starts pic.twitter.com/G0kpLuyODk
— 𝒌𝒆𝒕𝒂𝒎𝒊𝒏𝒆 𝒌𝒆𝒊𝒕𝒉 (@StainGod_) January 8, 2018
Me sneaking out the house I share with my pro black bf to hit the 80 percent off H&M sale…. pic.twitter.com/TMRIkW95bR
— bianca xaviera. (@BiancaXaviera_) January 9, 2018
Despite the negative press this is getting, it’ll probably blow over. H&M wasn’t intentionally being racist, they were just so, so dumb. I’ll bet you they were so busy patting themselves on the back for using a black kid as a model no one stopped to think “maybe we should switch these hoodies.” But Hugo Boss is still a major brand and they were literal Nazis, so I’m sure they’ll be fine.