The Weeknd Drops H&M, Who Respond With Massive Sale
Remember yesterday when we told you that H&M made one of the poorest judgement calls of any brand we’ve seen lately and went with a black kid as the model for their “Coolest Monkey In The Jungle” hoodie and white kid models for other hoodies in the same line? That’s a whole lot of dumb on display.
The Weeknd, who has designed a few pieces for H&M, was so unamused by the shockingly poor decision that he announced on Twitter he was cutting ties with the Swedish brand.
woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore… pic.twitter.com/P3023iYzAb
— Abel Tesfaye (@theweeknd) January 8, 2018
In response to the controversy, H&M did the only sensible thing and put a bunch of stuff on sale for 80% off. Twitter reactions have been… interesting.
Me walking into H&M when no one is there and everything is on sale pic.twitter.com/ZLkKSZdm3L
— Percocet, you want one?? (@OD3_96) January 9, 2018
Me ordering off of H&M once the “We’re sorry for the racist ad” sale starts pic.twitter.com/G0kpLuyODk
— 𝕨𝕠𝕣𝕜𝕚𝕟𝕘𝕠𝕟𝕝𝕪𝕚𝕟𝕘 ❤️🔥 (@StainGod_) January 8, 2018
Me sneaking out the house I share with my pro black bf to hit the 80 percent off H&M sale…. pic.twitter.com/TMRIkW95bR
— Author Bianca Xaviera (@BiancaXaviera_) January 9, 2018
Despite the negative press this is getting, it’ll probably blow over. H&M wasn’t intentionally being racist, they were just so, so dumb. I’ll bet you they were so busy patting themselves on the back for using a black kid as a model no one stopped to think “maybe we should switch these hoodies.” But Hugo Boss is still a major brand and they were literal Nazis, so I’m sure they’ll be fine.
