You know, I like the Marvel Cinematic Universe movies as much as the next guy, which is to say I’m getting bored with it because all the movies are starting to feel like the same plot with different characters and MacGuffins slotted into them. I’m ready for something new, something bold… so not the DC movies, those are just terrible. What I need is a movie based around a spicy snack food that coats your fingers in fluorescent dust.
Enter Flamin’ Hot, a movie about Cheetos, I assume as a bag of the spicy snack fights for freedom against a rising tide of terrorism. With a follow-up film called Pringles: Tube of Justice and then Doritos: Pyramid of Power closing out the first phase before the Snackvengers hits cinemas, you’ve got a winning action-adventure franchise on your hands, and that’s before you cross over with the Jolly Green Giant horror films.
Okay, according to Variety it’s a documentary about the creation of Flamin’ Hot Cheetos by Richard Montanez, then a janitor, and how his billion dollar idea started him on a career path to becoming an executive at Frito-Lay.
The film follows Montanez, the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay. It was while working at the company that Montanez came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process. Now commonly referred to as the Godfather of Multicultural Marketing, it was that initial idea that would spark a billion-dollar brand and catapult him from janitor to elite corporate executive.
That’s probably a better movie, and something I actually want to see. Like Jiro Dreams of Cheetos. Not that Flamin’ Hot Cheetos: Cornmageddeon isn’t the action film sequel we’ve all been secretly waiting for.