ESC

xHamster Has a Large Endowment to Get More Women Into Porn

xHamster is once again trying to brand itself as the ‘woke’ porn site. Their latest scheme is a “grant” for female pornographers, because they feel like there aren’t enough women making porn. That may or may not be true, but what is true is that searches for “porn for women” were way up last year according to Pornhub, so xHamster’s latest “we’re so woke” publicity stunt just happens to be targeting an under-served niche market.

What exactly is this lady Larry Flynt scholarship, you ask? Here’s how they describe the program on their website (probably NSFW).

Each month, one winning submission from an amateur filmmaker will be awarded $500 by our panel of judges. We will promote the video on the site, and the director on social media. Those who wish to submit a video must use the hashtag #xHamsterForWomen

There’s also a program for established lady pornographers.

Over the course of the next year, ten $1k grants will be awarded to established filmmakers, whose proposal will be approved by xHamster, to help them create content for a female audience.

A final $10k will be set aside for a co-production between an established filmmaker and xHamster.

The amateur submission thing is interesting. They’re going to get a lot of women filming themselves masturbating, and their rules say submissions can’t be posted anywhere other than xHamster until after that month’s judging to be considered, though the creator will retain all copyrights. They’re basically getting an exclusivity window on potentially hundreds of video clips a month by giving one of the women who makes one $500.

Here’s the interesting thing about making porn for women, though. If you look at the “porn for women” category on pretty much any major porn site, you’re going to get a lot of videos with soft-lighting, mood music, and a (usually straight) couple making gentle love with a focus on oral sex. Which is fine, and according to Pornhub’s analysis (that link is probably NSFW, too), women enjoy watching women get head (surprise, learn to eat pussy if you want to make your female partner happy), but the rest of that isn’t what women are actually watching. Most of the things your Women’s Studies 101 professor told you were proof porn is misogynist are watched way more by women than by men. Porn categories more popular with women than men include “lesbian,” “gangbang” “double penetration” and “rough sex.” But “pussy licking” is way at the top of that list so learn how to do it.

You may notice that none of what xHamster is doing is actually helping women make porn for women. It’s mostly an excuse to trot out their ‘woke’ brand identity by saying things like “women-identified judges” while co-producing a single movie for women and partially funding 10 more. Does anyone really think that winning $500 for a 6 minute video clip is going to be someone’s big break into directing? This is the same as ABC firing Roseanne, it’s only as progressive as the bottom line goes.

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