scarlett-johansson-moet

Here’s Scarlett Johansson’s ad for Moet & Chandon Champagne. Moet & Chandon President and CEO had this to say about it.

Moët & Chandon, the most loved champagne since 1743, is a universal symbol of joie de vivre and success. This new campaign highlights a return to the immutable elegance and glamour that are inherent to both Moët and Scarlett.

And from Pursuitist,

The ad features Johansson at Trianon, the amazing residence built by Jean-Rémy’s Moët on the Moët & Chandon Estate in France. The campaign was developed by Works Advertisement Agency of Paris and shot by renowned British photographer Tim Walker.

That is to say they missed out an a great opportunity to make this ad sexually suggestive. I feel like I need a top hat and a monocle just to watch this ad.

If I directed it, Scarlett would be stroking the champagne bottle and then the scene will cut to the cork bursting out of the top while champagne gushed all over her face. In slow motion. At the end, it’ll fade to black and all we hear is Scarlett giggle thus leaving everyone satisfied. The end.