20110720-fabio-old-spice

Fabio traded in his butter for deodorant to become the new Old Spice guy. He’s, how shall I put this, a little different. Whereas Isaiah Mustafa was the consummate gentleman and all around cool dude in his ad spots, Fabio is generally creepy in his. Do we really need to linger on his emotionless stare for that long?

No word on whether or not Fabio will be replacing Isaiah but I hope not. Looking at Fabio is unsettling as looking into the eyes of that living doll Audrina Patridge.

A few more spots under the cut.