Pineapple Express made money

Pineapple Express

Pineapple Express, the stoner comedy starring Seth Rogen and James Franco, set a new record for the biggest Wednesday opening of August. The film earned $12.15 million on its first day of release. The previous record was held by The Princess Diaries 2 with $8.5 million. Sony Pictures was more than surprised at the higher than expected Wednesday take.

“I don’t think anyone expected an R-rated comedy to post such a strong number on a Wednesday,” Sony Pictures spokesman Steve Elzer said. “We were caught completely by surprise and hope it’s an indication that the best has yet to come as we head into the weekend.”

Paul Dergarabedian of Media by Numbers summed up the impressive opening with a simple equation, “Apatow, plus R-rating, plus August equals hit.” Other infallible equations Paul has come up with include: “The Dark Knight, plus Heath Ledger death equals box office gold,” “Robert Downey Jr., plus iron suit equals awesome,” and “Broadway musical, plus film adaptation equals so totally gay.” Thanks Paul. Einstein would have been proud.

  • Nate Fanfare

    He’s not too pure to try to fuck an underage girl, though.

    • Moster Fresby

      Yeah he’s just a pedophile like the rest of them. Much better right?

      • BigJimSlade

        Pedophiles aren’t looking to hook up with 17-18 year girls.
        Normal young men are.

        • Nate Fanfare

          15 yr olds is a different story.

  • pschearer

    Who is John “Gault”?

  • RemoteKidney

    you’re either the worst informed gossip writer in town or a straight misogynist apologist because everybody and their mothers have known for years about what a creep this POS is and how he used his “acting school” just as his own personal harem. I’d say a little bit of both, in equal parts.

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