Scarlett Johansson’s SodaStream commercial won’t be airing during the Super Bowl because it was banned for making disparaging remarks against competitors. Apparently you can only allude to the fact your competitor’s product tastes like morning breath.
That’s not the only issue to arise from her SodaStream deal though. Johansson, who’s been an ambassador for Oxfam for eight years, has left her role over a “fundamental difference of opinion.”
http://www.youtube.com/watch?feature=player_embedded&v=zxq4ziu-wrI
The point of contention is that Oxfam isn’t too thrilled that SodaStream, an Israeli company, manufactures some of its products in UN defined occupied territory in the West Bank.
SodaStream has a large factory presence in the West Bank, while Oxfam boycotts trade from Israeli settlements. The Palestinian Boycott, Divestment and Sanctions movement quickly called on Oxfam to drop Johansson over the sponsorship, which Oxfam did on Thursday.
Johansson disagreed saying she was a “supporter of economic cooperation and social interaction between a democratic Israel and Palestine” and argued that SodaStream was fostering peace by hiring 500 Palestinians alongside 800 Jewish and Arab residents of Israel.
Of course, that’s just a long-winded way of saying, “Dolla dolla y’all.”