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‘Pancakes on Fleek’ – IHOP Targets Young ‘Uns

IHOP has recently revamped its social media presence, skewing toward a younger audience and using a lot of hip slang. Starting with…

IHOP works with digital agency MRM/McCann with Kirk Thompson and Darrin Cellars, both over 40, taking charge of the restaurant chain’s Twitter.

“There has been a refinement of our Twitter voice. We’ve gotten more specific, more targeted about how we speak,” says Thompson. He goes on to point out that IHOP’s Twitter followers have grown 18% in the last 60 days.

Here are more sort of pandering Tweets from IHOP.

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