Did Disney Try to Claim Ownership of an Entire Hashtag?


You sign up for some whacky s**t when you join social media. Those sites basically make you agree to give them all your data, a couple of fingers, and they can pretty much use anything you upload to them however they want. Yeah, Twitter probably owns all those dick pics you were DMing those Twitch thots.

But what happens when a third-party wants to lay claim to the content you create on social media? This is a question we were grappling with today. It started when Disney made a seemingly innocuous  tweet about May 4th, known as “May the Fourth” to Star Wars fans and Cinco de Cuatro to very disappointed Arrested Development fans tuning into the Netflix revival of the once-great series.

So Disney is planning some sort of publicity thing using tweets for May the Fourth, the unofficial Star Wars day, using your stories about why you love Star Wars.

The problem is Disney has a legal department and that legal department is full of dumb assholes, because they followed that tweet up with this one:

Yeah. Disney needs you to agree to their terms of use before tweeting a hashtag, because of course they do. Does anyone see the flaw in this logic here? Disney wants you to not sue them for using your tweet in a commercial on Disney+ or whatever, but how does this actually indemnify them? Twitter is basically a public forum.

Disney later clarified they were only talking about replies to their original tweet and they weren’t trying to claim some blanket ownership of all tweets using the #MayThe4th hashtag, but they had already awakened the beast.

Fun fact: Disney once tried to buy Twitter but didn’t because Twitter users are too metal and awesome. And Twitter’s eye of Sauron turned on Disney this day.

That’s just a taste of what they got.

It turns out a lot of people get pissed off if you go to the website they waste their life on and seemingly try to lay claim to their content.

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