Even the mere mention of Blake Lively as the lead in a film is enough to make producers back out. The Playlist had a rumor that Lively was cast as a pill-popping woman in a love triangle between her doctor an ex-con husband, played by Jude Law and Channing Tatum, in Steven Soderbergh’s Side Effects. That rumor was enough to cause film studio Annapurno so much concern that they dropped out of financing it. The movie, to be distributed by Open Road Films, now needs new financers which it hopes to find at Sundance.
“We don’t have any cast set yet. We’re definitely very interested in those actors, but there’s nobody set,” he said. “It’s a little frustrating because it can often spoil the process a little bit. When things become public in general, they’re harder to manage. As a producer it becomes more complicated. A lot of the rumors are false and people are disappointed when you actually hire the person you wanted. It’s a little problematic, it’s something you have to live with.”
Variety reports that Annapurna dropped out of the film Friday, days before di Bonaventura denied the concrete casting, making clear the tangible effect on production that can be wrought by the rumor mill. That the casting rumors started weeks ago, without a public correction, is less an accident than a now-damaging concession to the web’s insatiable appetite. HuffPo
That’s a huge blow to anyone’s self-esteem when you’re the one who people are unsure about, not Channing Tatum who’s acting is as dull as toenail clippings. I’ve seen parrots with better delivery.