Imperative Talent Management sent out a casting call for promo girls for a new Ciroc commercial they’re filming with Sean “Diddy” Combs. All females are welcome to apply as long as they’re “White, Hispanic or light skinned African American.” Dark skinned African Americans are SOL it seems. YBF has the email in full:
From: [email protected]
Subject: Promo girls needed!!!
Date: Tuesday, March 24, 2009, 9:49 PM
Ciroc promo is this Friday, March 27, 2009
Time: 3:00pm – 7:00pm and 12:00am – 3:00am
Race: White, hispanic or light skinned african american
Height: At least 5?6 or taller
Size 7 or smaller.
This is a cash @ wrap job and the booking will be thru our partner. Please submit asap. Talent will only be contacted if the client is interested in booking you!!!
Compensation: $35.00 per hour
Imperative Talent Management
3500 Lenox Road, Suite 1500
Atlanta, GA 30326
Diddy, of course, earns 50% of Ciroc profits for promoting the vodka brand, a projected $100 million deal that was signed in 2007. Back then, he told the AP: “It is not an endorsement deal. This is something that will have my daily attention.” So it stands to reason Diddy should know what’s going on in the commercial he’s filming. This doesn’t sound like it’ll end well. And, um, correct me if I’m wrong, but isn’t Diddy dark skinned? What’s with the self-hate? Does he go home at night and with his right hand, force his left hand to slap his own face while he shouts, “Why are you hitting yourself? Why are you hitting yourself?”
Fake? You decide.
Update: Turns out this might be fake. Here’s the official response from Ciroc. They don’t even know who put up the casting call without their permission.
“CIROC Vodka has nothing whatsoever to do with this inappropriate and offensive casting call, which was done without the brand’s knowledge or consent. We are currently investigating how this occurred. CIROC Vodka has created a brand that defines sophisticated celebration for all consumers, and in no way condones this practice.”