Discopop discovered that the genius producer/songwriter that is Pharrell Williams, who’s written for the likes of Beyonce, Britney, Justin and Jay-Z, uses the same intro on almost every song he’s created. 7 out of 10 tracks on his latest album GIRL start exactly the same way.
He takes the first beat of the first bar, loops it four times, then goes straight into the song.
It’s not a bad technique – for one thing, you get to the melody quicker, and that is a sure-fire way of making your song memorable and radio friendly – but when it’s used to such a ridiculous extent, it starts to lose its effect.
Discopop made a short mix of songs he’s done since 1993 that include this same intro.
Some say this is a tribute to Michael Jackson who used the same technique while others say it’s simply his calling card. Then there are others who haven’t read a word I’ve written and are just dancing to that mashup above like an idiot.