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Beyoncé and Jay Z’s Divorce Rumors Was a Jedi Mind Trick to Increase Ticket Sales

Former Beyoncé manager and dad, Matthew Knowles, claims the divorce rumors between her and Jay Z were part of their Jedi mind trick to increase ticket sales to their summer On the Run tour.

Speaking to Houston’s Roula and Ryan Show on Wednesday, father Beyoncé explained, “The Jedi mind trick fools you a lot of times. So things you see sometimes are [makes poof noise].” Gay? Does that mean gay?! I don’t get it!

And that elevator fight between Jay Z and Solange? Staged? Matthew Knowles isn’t outright saying it was fake, but “Everyone’s talking about it. Ticket sales went up. Solange’s album sales went up 200%.” So instead of 5 people a week returning her album, it’s now 10.

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