ESC

‘Birds of Prey’ Changes Name to Try and Reverse Miserable Box Office Returns

If Birds of Prey does any worse at the box office it might have to start stripping. And the R-rated flop is on its way, because it’s getting a new stripper name to make it sound more appealing to theatergoers.

Birds of Prey (and the Fantabulous Emancipation of One Harley Quinn) has a sexy new name that’s trying to bring all the boys to the yard (or anyone, they’re really desperate, please come to the yard) as it’s now called Harley Quinn: Birds of Prey at all the major theater chains. You can see for yourself on AMC and Regal’s websites. Regal went as far as to change the URL of the movie’s page itself, while AMC kept the old locator and just updated the name.

Of course, that’s not the only desperate move being pulled to try and bring more butts to Birds of Prey’s seats. There’s a tweet going around showing how multiple accounts have been sending the exact same tweet saying the Sonic the Hedgehog movie is homophobic and to see Birds of Prey instead. Of course, Sonic isn’t even out until Friday, so the tweet is a lie.

Unlike the person here pointing these out, I don’t think this has anything to do with Birds of Prey fans. This is the sort of thing bot farms do, which means it’s likely to be either a coordinated prank by a single bored person, potentially the notorious hacker known as 4chan, or else a viral marketing stunt, something that would be in line with the rest of the terrible marketing this film has received.

Birds of Prey is an okay movie, maybe a 3/5. It should probably be a small success instead of a moderate failure, and the reason it’s not hitting break-even Numbers is mostly poor marketing. The name change is probably a good idea, but it’s weird no one suggested Harley Quinn and the Birds of Prey, it’s a much snappier title. Or just watch the Harley Quinn animated series on DC Universe, it’s way better.

Seriously, Harley keeps insisting Batman fucks bats right to his face. It’s way funnier than anything that happens in Birds of Prey.

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