Mary-Kate Olsen and Ben Kingsley in "The Wackness"

To promote The Wackness starring Sir Ben Kingsley, Revolver released a statement saying that hidden in one of the first 1,000 DVDs of The Wackness is a Golden Ticket. This Willy Wonka style prize will be redeemable for a weekend getaway for 2 to the city of Amsterdam. Not only does the winner get a free vacation, they also get a complimentary bag of weed from Amsterdam cafe, Hill Street Blues.

Of course, anti-drug activists aren’t too thrilled. They’ve called the PR stunt unacceptable and says cannabis shouldn’t be “glamorized.”

Reps for Revolver lit up a fatty and said:

“The Wackness is all about people coming together through a love of weed, and we are just celebrating that fact in a fun, light-hearted way with a free trip to Amsterdam, the most famous weed-smoking European city.”

In other news, Michael Phelps was seen running to the video store to buy out whole stocks of The Wackness. Friends told him he could afford this trip on his own. Possibly still high, Phelps responded, “No, man. You don’t understand. This is free!”