In a statement released Thursday, The Women’s Rights Secretariat asked the Brazil’s National Advertising Council to suspend an ad for Hope lingerie featuring Gisele Bundchen on the grounds that it’s sexist.
The ad features Gisele telling an off-screen husband that she crashed her car, exceeded her credit limit and invited his mother to stay with them. She does all this wearing only lingerie. A voiceover tells the audience, “You’re a Brazilian woman — use your charm.”
Lingerie maker Hope tells the Associated Press they wanted to show that a “”Brazilian woman’s sensuality is her best protection when delivering bad news.” No one wants to beat a pretty woman. Amirite? Guys?
The Women’s Rights Secretariat argues, “The campaign promotes the misguided stereotype of a woman as a sexual object of her husband and ignores the major advances we have achieved in deconstructing sexist practices and thinking,”
Hope director, Sandra Chayo, fired back saying, “Gisele can testify that all of the situations shown in the campaign are jokes about daily life … in no way should they be taken as being depreciative of the feminine figure. It would be absurd for us, who make a living off the preferences of women, to do anything to devalue our main consumer.”
Thankfully, Sandra didn’t add, “now back to the kitchen and fix me a sandwich.” Not only would that be awkward considering Sandra is a woman but she didn’t even tell her to take her shoes and socks off first.
The Women’s Rights Secretariat must be a joy to be around during Carnival, where women don rhinestone g-strings and shake their ass to the delight of men.
Seems like an obviously over-the-top sarcastic ad to me. Some people
just don’t have a sense of humor. If you’re going to object to that ad
as sexist, then you’d have to object to any lingerie ad as sexist.
Like she cares what a bunch of big assed, small titty herpes carriers think…
She looks hot so who cares. Let it run you retards. I’m a Female.