The will.i.am and Britney Spears Video for ‘Scream & Shout’ Is 80% Product Placement

Just released is the video for will.i.am and Britney Spears’ latest collaboration called Scream & Shout. It features Britney with a whack English accent and extensive product placement for will.i.am’s $315 – $500 iPhone accessory.

No, seriously. This is basically a 5 minute commercial for his iPhone camera add-on which shows off the entire product line. I mean, does this type of product placement even work? I know I’m not falling for this. There is no… waaaiit a minute. What do you mean my foto.sosho V.5 order has shipped?! How the…?