Avril Lavigne’s ‘Hello Kitty’ Video Called Racist Even Though It Really Isn’t

If you were unfortunate enough to have watched Avril Lavigne’s video for her 5th single off her latest album, “Hello Kitty,” which she co-wrote with Nickelback husband Chad Kroeger, then I welcome you back from the bleach-induced blindness you had to see your doctor about. What? You didn’t see it? Well, here you go.

Now that you’re back with us, you can find comfort in the fact that you weren’t the only one that had to scrub your brain with a steel loofah. Billboard wrote a scathing review about it too.

The “Hello Kitty” video tries to do nothing. Its laziness is demonstrated in the first 21 seconds, during which Lavigne holds a plush stack of cupcakes, shakes her hips, stares at the cupcakes, bounces her shoulders, and then, when she sings the line “Someone chuck a cupcake at me”… tosses the fake cupcakes at the camera, her lip movement not matching up to the backing track whatsoever. Cool!

Some have even called it a racist reappropriation of Japanese culture which got a fast response from Avril on Facebook.

RACIST??? LOLOLOL!!! I love Japanese culture and I spend half of my time in Japan. I flew to Tokyo to shoot this video specifically for my Japanese fans, WITH my Japanese label, Japanese choreographers AND a Japanese director IN Japan.

Listening to the song is like driving a 9-inch spike through my eardrum but it isn’t racist. Pandering to that kawaii Japanese culture, yes. Racist, not so much. Avril Lavigne is huge in Japan and her stuff does really well there. Naturally, she’s going to make a song and music video specifically for her audience in Japan. I mean, have you seen the stuff that comes out of there? Look at this one from 3 years ago. It’s pretty much the same thing.

Japanese people probably drop a lot of acid.

Partner highlights
Notify of
Inline Feedbacks
View all comments
Load more