Emma Watson and Dan Stevens (go watch The Guest, awesome movie) star in Disney’s live action Beauty and the Beast movie. The Beast looks like some CGI goat-man resembling Satan. No wonder people are trying to kill him.
As for the trailer, there’s a lot of growling to really drive home the Beast aspect of it. And lots of people trying to kill the Beast for some reason. It’s like, damn, can’t a 7 foot tall murderous looking goat-man living in a creepy castle with his talking centerpieces and tea sets flirt with a pretty girl in peace?