Taylor Swift Previews Her Second Song, It’s Better Than ‘Look What You Made Me Do’
Taylor Swift’s new album, Reputation, comes out November 10. She’s released “Look What You Made Me Do” which registered a big fat ‘meh’ from me. The chorus could’ve been better, the beat was above average. She needs to do away with being so self-referential about her tabloid life. I’m pressing snooze on that.
But! “Ready for It” is her second song. She previewed a minute of it during ESPN’s Alabama versus Florida State game. She also played some of it during a commercial for ABC’s upcoming fall season. Both ESPN and ABC are owned by the same company, is Swift owned by that company also?
You can’t get much from a minute (just ask your girlfriend, heyyy!!), but it sounds like that big pop sound Swift’s known for. That is to say, catchy, more of a chorus you can sing along to.
Some of the lyrics:
Are you ready for it?
Baby, let the games begin
The games begin
The games begin”
And:
In the middle of the night,
In my dreams,
You should see the things we do, baby.
Would you say, in your, “wild dreams,” Taylor? Hehe.
Are you #readyforit?
No. 1 Alabama. No. 3 Florida State. Right NOW on ABC and streaming live on the ESPN App. pic.twitter.com/pojroWJRHL
— ESPN (@espn) September 3, 2017
#readyforit? The new ABC fall season is almost here pic.twitter.com/xDNpKs701o
— ABC (@ABCNetwork) September 3, 2017
As a song, it’s better than “Look What You Made Me Do.” On the other hand, compared to Taylor’s previous songs and albums, I have a feeling this album might not measure up. Look at 1989. Right out of the gate, she had “Shake It Off.” Then “Blank Space,” “Style” and “Bad Blood.” That is a murderer’s row right there. Classics.
“Look What You Made Me Do” can’t hold “Shake It Off”‘s jock. My guess is there’s nothing that will blow anyone away.
In fact, people will probably enjoy the Easter egg hunt with this album more than the actual songs. Here’s an interesting one:
…this may hint at some truth to the astute fan theory that each version of Swift at the end of the “LWYMMD” video represents a different song on the album. It would make sense, since there are 15 tracks and 15 Taylors. It’s also worth noting that “You Belong With Me” Taylor is amongst that crew, so that could potentially be representative of “Ready For It.”
I’ll give it up to Taylor, these little clues and fan theories, if true, are some smart marketing ploys by the Taylor Swift Corporation. At the same time, it’ll do nothing to dispel the idea that everything Swift does is calculated. Her team probably A/B tested every single song and gimmick for this new album. Also, she’s the Aryan Princess. Sooo, there’s that.
