ESC

There Were Stampedes at Uniqlo in China for the Kaws Collab

The Uniqlo x Kaws collab brought out all the hypebeasts in China last weekend when hordes of what I’m assuming are resellers trampled over each other to get their hands on a bunch of t-shirts to resell on Taobao, China’s consumer to consumer e-commerce site. This is probably as close to Black Friday as you’ll get in China. It looks like a zombie horde trying to feast on 200% profits.

You know these people are getting on their phones and listing them for sale 5 minutes later. They’re not even looking at the sizes.

They were even raping innocent mannequins. Won’t someone please think of the mannequins?!

Unlike other collabs, these designs are actually pretty sick. So I kind of get the hypebeast on hypebeast violence. It’s not like they stamped Supreme’s Barbara Kruger “inspired” logo on the shirt, marketed it as limited and waited for some Lord of the Flies shit to happen. Kaws is an actual artist. Sure, he reworks existing icons into his own creations, but at least it’s more of a rework than Supreme. And at least he’s not slapping his brand on bricks and crowbars and selling it at a 5x markup. Yet.

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